Prada may be on to something very innovative with their "Private" customizable sunglasses concept. Customers can choose from several diferent frames and colors and add their own personal touch using letters of their choice. If interested, you will be able to make your own pair at Sunglass Hut locations or at Prada's retail locations. Even though this is a cool idea, the frames you can choose from are less than impressive.

Via: DesignBoom