Prada may be on to something very innovative with their "Private" customizable sunglasses concept. Customers can choose from several diferent frames and colors and add their own personal touch using letters of their choice. If interested, you will be able to make your own pair at Sunglass Hut locations or at Prada's retail locations. Even though this is a cool idea, the frames you can choose from are less than impressive.

Via: DesignBoom

Rob Dyrdek and DC have finally arrived upon a sneaker silhouette that can allow the Dyrdek brand to crossover into the street wear market.
This new model features a velcro strap on the ankle and blends a glossy patent leather and a mesh toe box.

Via : STANDARD

Nixon delivers another exqusite time piece with their 42 - 20 Chrono White watch. This piece feature a white colorway accented with metallic detailing. The face is forged from scratchproof mineral crystal glass and the watch is waterproof up to 200 meters.

Via: NIXON ZOZOTOW

SOPHNET's new line of cashmere camouglage stoles are the perfect accessory for this bitterly cold winter we are in now. These camo stoles come in four different patterns and will be available through SOPH.SHOPS on December 11, 2010.

Via: HB

Via: YHTN

Nike teams up with one of the NBA's most iconic figures, Lebron James to create this jacket for their Fall/Winter 2010 sportswear line. This varsity inspired jacket features familiar symbols that are synonomous with the Lebron James brand.

Via: HB

Android Homme's Fall/Winter 2010 line is an impressive follow up to their Spring line. Their modern silhouettes are exquisitely accented by the futuristic aesthetic elements that put their brand in a league of its own. These are currently available at Android Homme retailers

Via: SXH